Guest posting, also known as guest blogging, is a practice where someone writes and publishes an article/blog post on a website/blog they don’t own or operate.

Guest posting allows writers to share their expertise, reach a new audience, and potentially gain backlinks to their website or blog.

Sponsored posts refer to paid-for published articles, while guest posts refer to articles contributed to other websites without paying a fee.

Guest posting is a mutual partnership where writers contribute articles to websites they don’t own and get contextual backlinks in exchange.

Yes, guest posting is considered part of Search Engine Optimization (SEO). It can contribute to SEO in the following ways:

When you contribute a guest post to another website, you often get the opportunity to include a link back to your website. These backlinks are valuable for SEO because search engines like Google consider them signals of trust and authority. 

By writing quality guest posts on relevant websites within your niche, you can establish yourself as an authority in your field. This can lead to increased brand exposure, recognition by search engines, and a boost in your Search Engine Results Page (SERP) ranking.

Guest posting allows you to get crucial backlinks. Contextual Backlinks are valuable for SEO because search engines like Google consider them signals of trust and authority. 

Writing quality guest posts on relevant websites within your niche allows you to establish yourself as an authority in your field or niche.

If your guest post is published on a popular or well-trafficked website, it can drive new visitors to your site. 

You can also use guest posting for republishing and content syndication on other websites, further expanding your reach and exposure.

Guest posting can be free or paid, depending on the guest writer and host publisher agreement.

Free guest posting involves contributing content to another website without being paid. Instead, you benefit from the exposure, relevant backlinks, and networking opportunities.

Paid guest posting involves paying a fee to publish your article on another site you don’t own or operate. This might be a one-time payment or a recurring fee for published articles.

Paid guest posting often applies to high-authority, high-traffic websites.

A contextual link is a clickable text within an article that directs you to related content or more ideas to what you are reading.

Do-follow backlinks authorize Google to associate and pass authority to your site from another site.

Do-follow links are considered by search engines such as Google as a vote of confidence for your site.

Search engines equally ‘ignore’ no-follow links. A no-follow link will not be associated with another website and, hence not considered in passing authority.

You can get free guest posting opportunities through one or a combination of the following ways:

Join and participate in blogging communities including WhatsApp, LinkedIn, and Facebook groups.

Take advantage of Google search by typing relevant keywords such as “Free guest posts”, “Free guest posting sites, and “Free backlinks” among other common phrases.

You can also search for free guest posting opportunities on social media like Facebook and LinkedIn by searching relevant hashtags like #Freepostingsites  #Freeguestposts, etc.

Also, check out online guest posting directories to find relevant websites for your niche or topic.

Create a personalized guest posting pitch to send to each website/blog you’re interested in.

Your pitch should be concise, professional, and tailored to the specific website. 

Explain who you are, and why you’re interested in guest posting on their site, and pitch your topic ideas.