TV advertising refers to the promotion of goods and services through sponsored content broadcast on TV.

The most common form of TV advertising is TV commercials. 

TV advertising can be done through commercials, product placement, studio-set branding, TV screen squeeze backs, scrolls, presenter mentions, presenter branding, and live merchandise giveaways.

Television is a powerful advertising tool because it reaches a large audience. 

Television adverts also highly benefit from trustworthy hosts who give brands more credibility among the audience.

Television helps attach faces to products making them more clear and memorable in the minds of viewers.

Radio advertising refers to the promotion of goods and services through sponsored content broadcast over the radio.

Radio advertising can be done through radio presenter mentions, live reads on-air, and sponsoring radio segments, shows, among other methods.

Radio is a relatively cheaper way to get your brand/message across to large audiences.

Radio is portable and often has an immediate reach, with a special quality in catching the attention of listeners.

This makes radio a cheaper and more efficient option than its mainstream competitor – the TV.