What is web banner advertising and how does it work? – all you need to know

 

 

Click here to buy quality web banner ads on high-authority sites.

 

Key takeaways

 

1. Banner advertising is an image-based form of advertising that promotes products, services, and brands on the Internet.
2. Unlike sponsored posts which are text-based, web banners create awareness about a product or business.
3. Web banners can also play an additional function in bringing more traffic to a blog or business website through banner clicks.
4. In this article, we describe web banners in detail, including different web banner sizes and positioning.
5. Read on to understand important banner metrics like conversion rate and web banner clickthrough rate.
6. We also discuss web banner strategy to help you get the best results for your business.

 

 

What is web banner advertising?

 

1. Online banner advertising is a method that uses digital image elements to display products and services on websites.
2. Also known as display ads, they are often rectangular and stretch across the top or bottom of web pages.
3. Popular banner ads also appear in between the text on a webpage and can assume different sizes, formats, and positions.

 

 

Also read: What is link insertion and why is it important for SEO?

 

 

 

How effective are banner ads on the web? (Clickable banner ads)

 

1. A web banner is an efficient piece of graphic content meant to create and increase brand awareness, as well as, generate actual purchases.
2. Display ads are an important tool for reaching out to potential clients on the Internet.
3. Clickable banner Ads, in particular, have proved to be extremely effective in boosting your business visibility, bringing more traffic, and converting customers.
4. Precision and tactfulness in design bring the power of clickable banner ads.
5. Clickable banner ads are designed to capture the reader’s attention using compelling Call to Action (CTA) language.
6.  For instance, a compelling CTA could read like this: “Get expert professional tips on current industry trends straight to your inbox. Subscribe Now”
7. The above CTA example may attract someone who intends to join a new business sector, making them subscribe to get the information.
8. Apart from the captivating, curiosity-arousing CTAs, clickable banner ads need intelligent visual design.
9. A simple yet eye-catching web banner Ad with a clear message can be effective in driving more visitors to your website.
10. Clickable banner ads should have brand logos featured prominently alongside a short and clear accompanying message.
11. A clear image and appropriate color scheme should also be picked to get maximum attention from web visitors.
12. A direct link to a landing page is required.
13. Landing pages are web pages specifically designed to receive and direct visitors to specific actions such as subscribing, signing up, etc.

 

 

 

 

Web banner Ads Clickthrough Rate (CTR)

 

What is the clickthrough rate and how does it work on web banners?

 

1. Running a successful online banner campaign involves continuous evaluation of how efficient it is.
2. Frequent evaluation helps you make important decisions such as the best site to use for your banner advertising campaign.
3. Clickthrough Rate (CTR) is an important metric that helps you ascertain if your web banners are working.
4. CTR measures how often people click on a web banner.
5. CTR is obtained by dividing the number of clicks your ad received by the number of times your ad was shown/viewed.
6. The result should then be multiplied by 100 to get a percentage.
7. The number of views for a Web banner is also referred to as impressions.
8. For instance, if a web banner receives 10 clicks out of 250 impressions (views), its CTR is 4%.
9. An effective web banner should have a CTR of at least 0.5%.

 

 

Click here to buy high clickthrough rate web banner ads on high-authority sites.

 

 

Web banner Ads conversion rate

 

What is the Conversion rate and how does it work on web banners?

 

1. Conversion rate is an important metric that measures the effectiveness of a web banner.
2. Conversion rate measures how many visitors you have converted into real sales.
3. The web banner conversion rate is calculated by dividing the number of converted visitors by the total visits to your landing page.
4. The result should then be multiplied by 100 to get a percentage.
5. The average conversion rate for display ads is 0.5%.
6. Keeping track of the conversion rates helps you identify the strengths/weaknesses of your strategy and more areas to target.

 

 

Web banner ad strategy

 

A web banner strategy should contain the best practices for display ads to ensure maximum reach and convert more leads into customers.

You can run a successful web banner campaign following these simple steps:

 

1. Identify your target audience. This includes understanding the likely persona of your customers and what online platforms they frequent.
2. Design banner ads that stand out; with a clear message and call to action, as well as visually appealing. (Web banner design tips are listed above)
3. Create good landing pages that are easy to navigate, with value-based calls to action, and mobile-friendly. This helps to get as many users on board as possible.
4. Ensure your web banners mirror the tone and feel of your websites and landing pages.
5. Test your web banners through the A/B testing method.
6. A/B testing helps you identify, improve, and serve the most effective ads to your target audience.

 

 

 

 

 

Benefits of banner advertising

 

The following are quick points on why you should consider running web banner ads for your business or brand:

 

1. Banners are effective in getting the attention of web visitors.
2. Banners lead to faster conversion rates which translate into more sales.
3. Web banners are effective in increasing brand awareness.
4. Clickable banner ads generate more traffic and exponentially grow your website or business.

 

 

Click here to buy quality web banner ads on high-authority sites.

 

 

Google Display Network for web banner ads

 

The Google Display Network refers to a group of over 2 million websites and Apps where your web banner ads can appear.

The display network allows you to reach millions of people worldwide without relying on the Search Engine Results Page (SERP) ranking.

You can set up your Google Display Campaign through these easy steps:

1. Create a new campaign under the Google Ads platform and select your campaign goal.
2. Set the language and places where you want your banner ad to appear. You can also select how many times your Ad will be shown to the same user.
3. Set your budget. The budget determines how often your ads are featured as well as prominence.
4. In choosing your targeting strategy, you can let Google identify the best audience segments or add targeting information/signals of your own.
5. Create effective ads to run on the Google Display Network.
6. Google allows you to add relevant materials like pictures, logos, descriptions, or videos.
7. Its AI tool will generate the most appropriate ad using the material you provided.
8. The final step includes Add to Group, and clicking Next to finalize and kick start your Google Display campaign.

 

 

Also read: What are sponsored posts and how do they work for business?

 

 

Web banner sizes and positioning

 

1. Web banners appear in different shapes and sizes all over the internet.
2. From banners promoting blackjack casinos to vacation spots and TV show packages, banners take a variety of forms.
3. The primary consideration of banner size and positioning is whether the banner is meant for mobile or desktop users.
4. Desktop web banners tend to be bigger in size than mobile banners, and vice versa.
5. While different websites have different banner requirements, there are typical formats that have been used for a long time.
6. A variety of pre-designed web banner templates can be found in programs like Adobe Photoshop and InDesign.
7. To determine the appropriate size for your web banner, you consider the main value proposition, logo/image(s), and call to action.
8. An ideal web banner structure will have two-thirds of it containing a picture/logo and the main value proposition.
9. The rest of the space should feature the call to action which helps redirect users to your landing page.

 

 

 

 

What are the common web banner sizes?

 

1. Medium rectangle web banner

 

1. 1. 1. Measuring 300 * 250 pixels, the medium rectangle is the most common web banner.
      2. It is most effective when positioned within the text, for example, inside an article.
      3. These banners usually act as page breaks as readers go through long articles.
      4. The medium rectangle is also ideal for both mobile and desktop.
      5. Other related sizes include large rectangles (336*280), rectangles (180*150), and 3:1 rectangles (300*100).

 

2. Square web banner

 

• 1. Measuring 250 * 250 pixels, the square banner is commonly used for mobile.
  2. These banners appear tiny and are ineffective when applied to desktop view.

 

 

 

 

 

3. Vertical Rectangle web banner (Skyscraper)

 

• 1. The vertical rectangle web banner is a display ad that is usually positioned on the sides of the webpage.
  2. Also called skyscrapers, are largely fitted with images and bigger text.
  3. They make part of a website’s sidebar and have varied measurements including 240*400 and 120*600.

 

 

4. Pop-under web banner

 

1. 1. The pop-under display ad is a banner that appears in a new window, just behind the browser window you are using.
   2. It has a pop-up effect for you to notice it, however, it appears in-behind rather than in front of the page you are active on.
   3. Pop-under web banners typically measure 720*300.

 

5. Leaderboard banners

 

• 1. The leaderboard is a top-page banner, usually the first to load when opening a web page.
  2. Leaderboards are popular with advertisers because they are often the first ads to be seen by web visitors.
  3. Measuring 720*80, they are large and highly visible, while not interfering with page content below them.

 

 

Disadvantages of web banner advertising

 

Impact of web banner advertising frequency on attitude

 

1. 1. Web banner advertising is often understood as a tight balance between creating awareness and minimizing negative attitudes by users.
   2. It is a common experience to open a webpage and fail to read comfortably because of banners blocking the text from view.
   3. As a rule, banner adverts have a frequency cap that limits the impressions (number of times the ad is shown to a single user).
   4. The frequency cap is important to ensure optimal interaction between your banner and users and avoid creating a nuisance.
   5. Numerous displays of the same banner to users may create annoyance which may lead to customers having poor attitudes toward your brand.
   6. This has led to the development of Ad blockers which protect users from the aggressive nature of ads.
   7. Advertisers should also be wary of desensitizing the audience as a result of overexposure to the same web banners.

 

 

Also read: How to monetize your website as an African content creator

 

 

 

 

 

Web banners are an effective tool to boost your web traffic and stick your brand in web users’ minds.

To get the best results, you not only need to get the banner material right but also high-quality, high-authority sites with good traffic.

You also need to exercise some caution not to damage the attitude of users towards your brand.

 

 

Click here to buy quality web banner ads on high-authority sites.